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Demoskopische Marktforschung

  • Book
  • © 1966

Overview

Authors:
  1. Karl Christian Behrens

    1. Freien Universität Berlin, Deutschland

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Part of the book series: Studienreihe Betrieb und Markt (SBM, volume 1)

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Table of contents (5 chapters)

  1. Front Matter

    Pages 1-12
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  2. Grundlagen der demoskopischen Marktforschung

    • Karl Christian Behrens
    Pages 13-34

  3. Erhebungsmethoden der demoskopischen Marktforschung

    • Karl Christian Behrens
    Pages 35-78

  4. Praktische Durchführung der demoskopischen Marktanalyse

    • Karl Christian Behrens
    Pages 79-134

  5. Der Einsatz der demoskopischen Marktforschung im Betrieb

    • Karl Christian Behrens
    Pages 135-150

  6. Die Organisation der Marktforschung

    • Karl Christian Behrens
    Pages 151-179

  7. Back Matter

    Pages 181-199
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Keywords

Authors and Affiliations

  • Freien Universität Berlin, Deutschland

    Karl Christian Behrens

Bibliographic Information

  • Book Title: Demoskopische Marktforschung

  • Authors: Karl Christian Behrens

  • Series Title: Studienreihe Betrieb und Markt

  • DOI: https://doi.org/10.1007/978-3-663-13616-3

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1966

  • Softcover ISBN: 978-3-663-12710-9Published: 01 January 1966

  • eBook ISBN: 978-3-663-13616-3Published: 17 December 2013

  • Edition Number: 2

  • Number of Pages: 199

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Marketing

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