Marketing-Related Motives in Mergers & Acquisitions

The Perspective of the U.S. Food Industry

  • Authors
  • Denise¬†Dahlhoff

Part of the Gabler Edition Wissenschaft book series (GEW)

Table of contents

  1. Front Matter
    Pages I-XV
  2. Denise Dahlhoff
    Pages 1-8
  3. Denise Dahlhoff
    Pages 107-140
  4. Denise Dahlhoff
    Pages 141-143
  5. Back Matter
    Pages 145-188

About this book


The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As.

Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. food industry in the second half of the last decade. The focus is on marketing-related motives, especially brands, as a driver of M&As. Utilizing the shareholder value framework, the author explains the surge of M&As in the U.S. food industry in recent years; she explores the specific motives of significant M&As in the food industry, linking these motives to shareholder value drivers; she develops a quantitative measurement tool for depicting firms' M&A rationale and applies it in a pilot study. Including both marketing and financial perspectives, Denise Dahlhoff demonstrates how marketing-oriented M&As can generate growth and, ultimately, shareholder value. The findings of this analysis can be applied to similarly structured industries, in particular consumer goods.


Brand Conjoint Analysis Intangible Assets Marken Marketing-Motive Quantitative Methoden US-amerikanische Lebensmittelindustrie marketing merger mergers & acquisitions

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2002
  • Publisher Name Deutscher Universit√§tsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-7669-5
  • Online ISBN 978-3-663-10736-1
  • Buy this book on publisher's site