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Das CI-Dilemma

Abschied von falschen Illusionen

  • Book
  • © 1990

Overview

Authors:
  1. Ingrid Keller
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Table of contents (6 chapters)

  1. Front Matter

    Pages 1-8
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  2. Einleitung

    • Ingrid Keller
    Pages 9-11

  3. Corporate Identity — Hintergründe

    • Ingrid Keller
    Pages 13-34

  4. Corporate Identity — Ziele, Grundlagen, Instrumente, Wirkung

    • Ingrid Keller
    Pages 35-71

  5. Corporate Identity — Messung und Erfolgskontrolle

    • Ingrid Keller
    Pages 73-89

  6. Corporate Identity — die Realisierung

    • Ingrid Keller
    Pages 91-125

  7. Schlußbetrachtung

    • Ingrid Keller
    Pages 126-130

  8. Back Matter

    Pages 131-146
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Keywords

Bibliographic Information

  • Book Title: Das CI-Dilemma

  • Book Subtitle: Abschied von falschen Illusionen

  • Authors: Ingrid Keller

  • DOI: https://doi.org/10.1007/978-3-663-06894-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1990

  • eBook ISBN: 978-3-663-06894-5Published: 17 April 2013

  • Edition Number: 1

  • Number of Illustrations: 19 b/w illustrations

  • Topics: Business and Management, general

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