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International Management

The Process of Internationalization and Market Entry Strategies

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  • Explains the challenges of strategic management decisions in international companies

  • Shows that decisions are not only made rationally, but also erratic and suboptimal under uncertainty

  • Practical textbook that offers solutions

  • 2777 Accesses

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eBook USD 89.00
Price excludes VAT (USA)
  • ISBN: 978-3-662-65870-3
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 119.99
Price excludes VAT (USA)

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
  2. Introduction

    • Manfred Fuchs
    Pages 1-13
  3. Theories of Internationalization

    • Manfred Fuchs
    Pages 67-136
  4. Market Entry Decisions

    • Manfred Fuchs
    Pages 137-178
  5. Market Entry Modes

    • Manfred Fuchs
    Pages 179-230
  6. The Management of the Multinational Firm

    • Manfred Fuchs
    Pages 269-326

About this book

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Keywords

  • International Management Textbook
  • Global Strategy Textbook
  • Theories in International Management
  • International Business
  • International Trade Textbook
  • International Market Entry Strategies
  • Decision Making
  • Erratic Decision Making
  • International Joint Ventures
  • International Mergers and Acquisions
  • Internationalization
  • Market Entry Modes
  • Global Value Chains (GVCs)
  • Multinational Firms
  • Global Economy
  • Classical and Neoclassical Foreign Trade Theory
  • World Trade

Authors and Affiliations

  • University of Graz, Graz, Austria

    Manfred Fuchs

About the author

Prof. Dr. Manfred Fuchs is Adjunct Professor of International Management and heads the International Management specialization of the Business Administration master’s degree program at the University of Graz. From 1989 to 1995 he was a research assistant at the Starnberger Institut e.V.; 1997/1998 visiting professor at the College d'Europe in Bruges. Manfred Fuchs has been working at the University of Graz since 1995 and conducted extensive field research in the Philippines, China, Colombia, Thailand and Malaysia.


Bibliographic Information

  • Book Title: International Management

  • Book Subtitle: The Process of Internationalization and Market Entry Strategies

  • Authors: Manfred Fuchs

  • DOI: https://doi.org/10.1007/978-3-662-65870-3

  • Publisher: Springer Gabler Berlin, Heidelberg

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2022

  • Softcover ISBN: 978-3-662-65869-7Published: 27 October 2022

  • eBook ISBN: 978-3-662-65870-3Published: 26 October 2022

  • Edition Number: 1

  • Number of Pages: XIII, 326

  • Number of Illustrations: 1 b/w illustrations

  • Topics: International Business, Management

Buying options

eBook USD 89.00
Price excludes VAT (USA)
  • ISBN: 978-3-662-65870-3
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 119.99
Price excludes VAT (USA)