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Corporate Political Responsibility

How Businesses Can Strengthen Democracy for Mutual Benefit

  • Book
  • © 2021

Overview

  • Systematically explains why politics matters for business
  • Shows how companies can become political brands and profit from supporting the democratic state
  • Provides concrete fields of action as well as numerous practical examples and infographics to facilitate implementation

Part of the book series: Future of Business and Finance (FBF)

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About this book

This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business.


To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR).


The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such. 




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Table of contents (7 chapters)

  1. Remapping the Public Sphere

  2. Taking a Stance: Corporate Political Responsibility (CPR)

  3. Implementing a Stance: Political Branding

Authors and Affiliations

  • BOHNEN Public Affairs GmbH, Berlin, Germany

    Johannes Bohnen

About the author

Johannes Bohnen has been active in public affairs and communications for over twenty-five years. His focus is on strategic communication, political analysis and campaigning, underpinned by methods that he has developed concerning corporate political responsibility and political branding. 


Bohnen has worked at the think tank CSIS in Washington, DC, as a NATO Fellow and as a fellow at the WEU Institute in Paris. He has also worked for the foreign policy spokesman of the CDU/CSU parliamentary group in the Bundestag and as a speechwriter for the German Minister of Education, Science and Technology.  


As founding director he headed the PR and PA company Scholz & Friends Agenda for five years. Having started his own business in 2005 with Bohnen Kallmorgen & Partner, he has been solely running the successor company BOHNEN Public Affairs since 2015. 


After an apprenticeship in industry, Bohnen has studied at Harvard, Bonn and at Georgetown University in Washington, DC (Master of Science in Foreign Service). He holds a PhD (D.Phil) from Oxford University.  



Bibliographic Information

  • Book Title: Corporate Political Responsibility

  • Book Subtitle: How Businesses Can Strengthen Democracy for Mutual Benefit

  • Authors: Johannes Bohnen

  • Series Title: Future of Business and Finance

  • DOI: https://doi.org/10.1007/978-3-662-62122-6

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2021

  • Hardcover ISBN: 978-3-662-62121-9Published: 01 November 2020

  • Softcover ISBN: 978-3-662-62124-0Published: 02 November 2021

  • eBook ISBN: 978-3-662-62122-6Published: 31 October 2020

  • Series ISSN: 2662-2467

  • Series E-ISSN: 2662-2475

  • Edition Number: 1

  • Number of Pages: XIV, 193

  • Number of Illustrations: 17 b/w illustrations

  • Additional Information: Originally published by Springer-Verlag Berlin Heidelberg

  • Topics: Management, Business Ethics, Comparative Politics, Marketing, Political Economy/Economic Systems, Political Leadership

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