Overview
- Introduces the narrative approach to all management functions
- Demonstrates the methods and implementation of narratives
- Uses a practical viewpoint including the C-suite motivations
Part of the book series: Management for Professionals (MANAGPROF)
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About this book
By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
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Keywords
Table of contents (24 chapters)
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The Narrative Side of Organizations
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Change, Transformation, and Renewal
Authors and Affiliations
About the authors
Michael Müller has been one of the leading experts for narrative methods in the managementfield for years, with both theoretical and practical know-how. With his expertise, he helps companies and workshop participants to discover their own company histories and thus to optimize change processes and holistically integrated communication. He is a Professor at the Stuttgart Media University (Germany) and heads the Institute for Applied Narration Research (IANA). His books on the narrative approach to organizations have become fundamental works in the ever-growing community of narrative consultants.
The guest author Karin Thier is a pioneer on Storytelling in enterprises - a pioneer of the first hour. With NARRATA Consult, she co-created a consulting network that specializes in the employment of storytelling and the development of narrative management methods.
Bibliographic Information
Book Title: Narrative Organizations
Book Subtitle: Making Companies Future Proof by Working With Stories
Authors: Christine Erlach, Michael Müller
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-662-61421-1
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer-Verlag GmbH Germany, part of Springer Nature 2020
Hardcover ISBN: 978-3-662-61420-4Published: 28 July 2020
Softcover ISBN: 978-3-662-61423-5Published: 29 July 2021
eBook ISBN: 978-3-662-61421-1Published: 27 July 2020
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: X, 223
Number of Illustrations: 28 b/w illustrations, 8 illustrations in colour
Topics: Corporate Communication/Public Relations, Business Strategy/Leadership, Intercultural Communication, Organization