Overview
- New concepts for public relations and communication between companies active in the food and agrobusiness and the consumer
- The practice-oriented proposals are based on an extended consumer survey
Part of the book series: Gesunde Ernährung Healthy Nutrition (ERNÄHRUNG)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: Dealing with consumer uncertainty
Book Subtitle: Public Relations in the Food Sector
Authors: Karin Bergmann
Series Title: Gesunde Ernährung Healthy Nutrition
DOI: https://doi.org/10.1007/978-3-662-04833-7
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2002
Hardcover ISBN: 978-3-540-42529-8Published: 11 January 2002
Softcover ISBN: 978-3-642-07638-1Published: 15 December 2010
eBook ISBN: 978-3-662-04833-7Published: 14 March 2013
Edition Number: 1
Number of Pages: XX, 220
Topics: Agricultural Economics, Communication Studies, Food Science, Nutrition, Management, Marketing