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Multisensory Design of Retail Environments

Vision, Sound, and Scent

  • Book
  • © 2023

Overview

Authors:
  1. Marko Sarstedt

    1. Institute for Marketing, LMU Munich School of Management, Ludwig-Maximilians-Universität München, München, Germany

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  2. Monika Imschloss

    1. Institute for Management and Organization, Leuphana University of Lüneburg, Lüneburg, Germany

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  3. Susanne Adler

    1. Institute for Marketing, LMU Munich School of Management, Ludwig-Maximilians-Universität München, München, Germany

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  • Features latest research findings on sensory marketing with vision, sound and scent
  • Describes clearly the effects of sensory cues on consumer behavior
  • Includes videos as multimedia components within the book

Part of the book series: Science meets Practice (SMP)

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About this book

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.

But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. 


Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.


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Table of contents (5 chapters)

  1. Front Matter

    Pages i-xiv
    Download chapter PDF

  2. Experience Retail Environments with (Almost) All Senses

    • Marko Sarstedt, Monika Imschloss, Susanne Adler
    Pages 1-3

  3. Vision

    • Marko Sarstedt, Monika Imschloss, Susanne Adler
    Pages 5-20

  4. Sound

    • Marko Sarstedt, Monika Imschloss, Susanne Adler
    Pages 21-35

  5. Scent

    • Marko Sarstedt, Monika Imschloss, Susanne Adler
    Pages 37-51

  6. The Interaction of Different Sensory Stimuli

    • Marko Sarstedt, Monika Imschloss, Susanne Adler
    Pages 53-58

  7. Back Matter

    Pages 59-72
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Authors and Affiliations

  • Institute for Marketing, LMU Munich School of Management, Ludwig-Maximilians-Universität München, München, Germany

    Marko Sarstedt, Susanne Adler

  • Institute for Management and Organization, Leuphana University of Lüneburg, Lüneburg, Germany

    Monika Imschloss

About the authors

Marko Sarstedt is a Chaired Professor of Marketing at the Ludwig-Maximilians-Universität Munich (Germany) and an Adjunct Research Professor at Babeș-Bolyai-University Cluj-Napoca (Romania). His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. His publications are among the most cited papers in the social sciences, with over 100,000 citations. Marko Sarstedt is a member of Clarivate Analytic's Highly Cited Researcher List. In March 2022, he was awarded an honorary doctorate from Babeș-Bolyai University of Cluj for his research achievements and international collaboration.

Monika Imschloss is a Professor of Business Administration, in particular Marketing, at Leuphana University Lüneburg (Germany). She primarily investigates questions relating to consumer behavior in retail contexts. Her research focuses on aspects of multisensory marketing, digitalization, and sustainability. As such, she examines how sensory stimuli, especially music, influence consumer behavior and how consumers react to digital innovations (e.g., self-tracking apps, software upgradeability) or sustainable products (e.g., upcycling).


Susanne Adler is a research associate at the Institute for Marketing at Ludwig-Maximilians-Universität Munich (Germany).

Bibliographic Information

  • Book Title: Multisensory Design of Retail Environments

  • Book Subtitle: Vision, Sound, and Scent

  • Authors: Marko Sarstedt, Monika Imschloss, Susanne Adler

  • Series Title: Science meets Practice

  • DOI: https://doi.org/10.1007/978-3-658-41242-5

  • Publisher: Springer Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023

  • Hardcover ISBN: 978-3-658-41241-8Published: 30 August 2023

  • eBook ISBN: 978-3-658-41242-5Published: 29 August 2023

  • Series ISSN: 2730-714X

  • Series E-ISSN: 2730-7158

  • Edition Number: 1

  • Number of Pages: XIV, 72

  • Number of Illustrations: 16 illustrations in colour

  • Topics: Marketing, Consumer Behavior, Sales/Distribution, IT in Business

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