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About this book
Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing the transformative power of managerial practices on organizations and ecosystems.
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Table of contents (7 chapters)
Authors and Affiliations
About the author
About the author
Madeleine Bausch completed her PhD at University of Passau, Germany. Since March 2022, she is a researcher at the Faculty of Economics and Business, University of Chile.
Madeleine Bausch completed her PhD at University of Passau, Germany. Since March 2022, she is a researcher at the Faculty of Economics and Business, University of Chile.
Bibliographic Information
Book Title: Intercultural Transfer of Management Practices of German MNC to Brazil
Book Subtitle: The Interplay of Translation and Recontextualization
Authors: Madeleine Bausch
Series Title: Gabler Theses
DOI: https://doi.org/10.1007/978-3-658-38056-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Softcover ISBN: 978-3-658-38055-7Published: 15 July 2022
eBook ISBN: 978-3-658-38056-4Published: 14 July 2022
Series ISSN: 2731-3220
Series E-ISSN: 2731-3239
Edition Number: 1
Number of Pages: XXVIII, 389
Number of Illustrations: 22 b/w illustrations
Topics: Management