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Measuring the Impact of Online Media on Consumers, Businesses and Society

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  • ISBN: 978-3-658-36729-9
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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxx
  2. Research on Online Media and the Impact on Consumers, Businesses and Society

    1. Front Matter

      Pages 59-59
    2. Methodology and Research Design

      • Kejo Starosta
      Pages 61-79
    3. Media Bias Case Studies

      • Kejo Starosta
      Pages 121-145
  3. Back Matter

    Pages 243-282

About this book

This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.

About the author 
Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.

Keywords

  • Sentiment Analysis
  • Europe
  • Consumers
  • Businesses
  • Online Media
  • Sentiment Analysis
  • Consumers
  • Businesses
  • Online Media
  • Europe
  • Sentiment Analysis
  • Consumers
  • Businesses
  • Online Media
  • Europe
  • Sentiment Analysis
  • Consumers
  • Businesses
  • Online Media
  • Europe

Authors and Affiliations

  • Eglisau, Switzerland

    Kejo Starosta

About the author

About the author 
Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.

Bibliographic Information

  • Book Title: Measuring the Impact of Online Media on Consumers, Businesses and Society

  • Authors: Kejo Starosta

  • Series Title: Sustainable Management, Wertschöpfung und Effizienz

  • DOI: https://doi.org/10.1007/978-3-658-36729-9

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022

  • Softcover ISBN: 978-3-658-36728-2

  • eBook ISBN: 978-3-658-36729-9

  • Series ISSN: 2523-8620

  • Series E-ISSN: 2523-8639

  • Edition Number: 1

  • Number of Pages: XXX, 282

  • Number of Illustrations: 59 b/w illustrations

  • Topics: Customer Relationship Management

Buying options

eBook
USD 84.99
Price excludes VAT (USA)
  • ISBN: 978-3-658-36729-9
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 109.99
Price excludes VAT (USA)