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Keywords
Table of contents (11 chapters)
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State of the Field
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Research on Online Media and the Impact on Consumers, Businesses and Society
Authors and Affiliations
About the author
Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.
Bibliographic Information
Book Title: Measuring the Impact of Online Media on Consumers, Businesses and Society
Authors: Kejo Starosta
Series Title: Sustainable Management, Wertschöpfung und Effizienz
DOI: https://doi.org/10.1007/978-3-658-36729-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Softcover ISBN: 978-3-658-36728-2Published: 03 March 2022
eBook ISBN: 978-3-658-36729-9Published: 02 March 2022
Series ISSN: 2523-8620
Series E-ISSN: 2523-8639
Edition Number: 1
Number of Pages: XXX, 282
Number of Illustrations: 59 b/w illustrations
Topics: Customer Relationship Management