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Research Design in Business and Management

A Practical Guide for Students and Researchers

  • Textbook
  • © 2021


  • Innovative and comprehensive guidance for research designs
  • examples specifically refer to the subject area of Business and Management
  • guiding through the whole research process including writing up the respecitve report

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Table of contents (13 chapters)


About this book

The present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergraduate and graduate levels in internationally oriented education in the German-speaking countries. This textbook shall provide comprehensive guidance for students when tackling their (applied) research papers. Instead of reiterating qualitative and quantitative methods it focuses on how to come up with an appropriate research design that allows the student to make the intended intellectual contribution. Starting from the desired (hypothetical) conclusion or statement the student will be guided through the process of finding the appropriate Research Question that will be answered by such a statement and the required Research Design consisting of data collection and data analysis, that allows for such a statement as the conclusion of the study. Common Research Designs in Business and Management, i.e. well beyond the standard ResearchDesigns of Social Sciences and curtailed to the focus area, will be described with regard to their suitability to answer specific kinds of questions as well as the idiosyncrasies of the these Designs and their impact on the written research reports. Examples for each Research Design will be provided as well as guidance about how to write about such research.

Authors and Affiliations

  • Wirtschaft/IFZ, Campus Zug-Rotkreuz, Hochschule Luzern, Zug-Rotkreuz, Switzerland

    Stefan Hunziker

  • Wirtschaft/IFZ, Campus Zug-Rotkreuz, Hochschule Luzern, Zug-Rotkreuz , Switzerland

    Michael Blankenagel

About the authors

Professor Dr. Stefan Hunziker is Head of the competence center “Risk and Compliance Management“ at Lucerne University of Applied Sciences and Arts. Furthermore, he is Head of research at Institute of Financial Services Zug IFZ and teaches Research Design on undergraduate and graduate level.

Professor Dr. Michael Blankenagel  is Senior Lecturer at Lucerne University of Applied Sciences and Arts. He specializes in Corporate Performance Management and Research Design. He supervised several hundred undergraduate and graduate research papers, bachelor, and master theses.   

Bibliographic Information

  • Book Title: Research Design in Business and Management

  • Book Subtitle: A Practical Guide for Students and Researchers

  • Authors: Stefan Hunziker, Michael Blankenagel

  • DOI:

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics (German Language)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021

  • eBook ISBN: 978-3-658-34357-6Published: 09 November 2021

  • Edition Number: 1

  • Number of Pages: XII, 251

  • Number of Illustrations: 1 b/w illustrations, 12 illustrations in colour

  • Topics: Business and Management, general, Research Skills, Science Education, Thesis and Dissertation

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