Table of contents
About this book
- Advertising Media, Content, Audiences
- Advertising Processing and Reception
- Online Advertising and Communication
- Advertising Effectiveness
- Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas
Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.