Overview
- Study about the relationship between public relations and marketing research
- Includes supplementary material: sn.pub/extras
- Includes supplementary material: sn.pub/extras
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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Reassessing the Relationship between Marketing and Public Relations
Book Subtitle: New Perspectives from the Philosophy of Science and History of Thought
Authors: Lisa Dühring
DOI: https://doi.org/10.1007/978-3-658-18034-8
Publisher: Springer VS Wiesbaden
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-18033-1Published: 04 May 2017
eBook ISBN: 978-3-658-18034-8Published: 24 April 2017
Edition Number: 1
Number of Pages: XVII, 318
Number of Illustrations: 2 b/w illustrations
Topics: Communication Studies, Corporate Communication/Public Relations, Marketing