Overview
- Publication in the field of economic science.
- Includes supplementary material: sn.pub/extras
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA)
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Table of contents (4 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Alexander Dierks received his PhD at Prof. Dr. Christoph Burmann’s Chair of innovative Brand Management (LiM®) at the University of Bremen.
Bibliographic Information
Book Title: Re-Modeling the Brand Purchase Funnel
Book Subtitle: Conceptualization and Empirical Application
Authors: Alexander Dierks
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-17822-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-17821-5Published: 13 April 2017
eBook ISBN: 978-3-658-17822-2Published: 05 April 2017
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XVIII, 386
Number of Illustrations: 20 b/w illustrations, 2 illustrations in colour
Topics: Branding, Consumer Behavior