Editors:
Publication in the field of economic sciences.
Consumer Responses to Advertising
Culture and Advertising
Includes supplementary material: sn.pub/extras
Part of the book series: European Advertising Academy (EAA)
Buying options
Table of contents (21 chapters)
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Front Matter
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Online Advertising/Social Networks
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Front Matter
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Consumer Responses to Advertising
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Front Matter
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About this book
Editors and Affiliations
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School of BEI, Birkbeck, University of London, London, United Kingdom
George Christodoulides, Anastasia Stathopoulou
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Faculty of BA and Economics , European University Viadrina, Frankfurt (Oder), Germany
Martin Eisend
About the editors
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. VII)
Book Subtitle: Bridging the Gap between Advertising Academia and Practice
Editors: George Christodoulides, Anastasia Stathopoulou, Martin Eisend
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-15220-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2017
Hardcover ISBN: 978-3-658-15219-2Published: 13 September 2016
Softcover ISBN: 978-3-658-21514-9Published: 15 June 2018
eBook ISBN: 978-3-658-15220-8Published: 24 August 2016
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XI, 315
Number of Illustrations: 51 b/w illustrations
Topics: Marketing