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  • © 2017

Advances in Advertising Research (Vol. VII)

Bridging the Gap between Advertising Academia and Practice

  • Publication in the field of economic sciences.

  • Consumer Responses to Advertising

  • Culture and Advertising

  • Includes supplementary material: sn.pub/extras

Part of the book series: European Advertising Academy (EAA)

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Table of contents (21 chapters)

  1. Front Matter

    Pages I-XI

About this book

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Editors and Affiliations

  • School of BEI, Birkbeck, University of London, London, United Kingdom

    George Christodoulides, Anastasia Stathopoulou

  • Faculty of BA and Economics , European University Viadrina, Frankfurt (Oder), Germany

    Martin Eisend

About the editors

George Christodoulides is Professor of Marketing and Assistant Dean for Research at Birkbeck, University of London.
Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck, University of London.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany. 

Bibliographic Information

  • Book Title: Advances in Advertising Research (Vol. VII)

  • Book Subtitle: Bridging the Gap between Advertising Academia and Practice

  • Editors: George Christodoulides, Anastasia Stathopoulou, Martin Eisend

  • Series Title: European Advertising Academy

  • DOI: https://doi.org/10.1007/978-3-658-15220-8

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2017

  • Hardcover ISBN: 978-3-658-15219-2Published: 13 September 2016

  • Softcover ISBN: 978-3-658-21514-9Published: 15 June 2018

  • eBook ISBN: 978-3-658-15220-8Published: 24 August 2016

  • Series ISSN: 2626-0328

  • Series E-ISSN: 2626-0336

  • Edition Number: 1

  • Number of Pages: XI, 315

  • Number of Illustrations: 51 b/w illustrations

  • Topics: Marketing

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access