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Book Title: Low-Income Consumers as a Source of Innovation
Book Subtitle: Insights from Idea Competitions in Brazilian Low-Income Communities
Authors: Aline Krämer
DOI: https://doi.org/10.1007/978-3-658-08930-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-08929-0Published: 10 March 2015
eBook ISBN: 978-3-658-08930-6Published: 28 February 2015
Edition Number: 1
Number of Pages: XXII, 364
Number of Illustrations: 65 b/w illustrations
Topics: Innovation/Technology Management, Emerging Markets/Globalization