Overview
- New articles in economic sciences.
- Includes supplementary material: sn.pub/extras
Part of the book series: European Advertising Academy (EAA, volume 5)
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Table of contents (23 chapters)
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Part I Advertising Appeals and Processing
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Part II Online and Mobile Advertising
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Part III TV Advertising and Product Placement
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Part IV Cultural, Gender, and Age Issues in Advertising
Keywords
About this book
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. V)
Book Subtitle: Extending the Boundaries of Advertising
Editors: Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-08132-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Hardcover ISBN: 978-3-658-08131-7Published: 08 December 2014
Softcover ISBN: 978-3-658-14090-8Published: 29 October 2016
eBook ISBN: 978-3-658-08132-4Published: 25 November 2014
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XI, 330
Number of Illustrations: 33 b/w illustrations
Topics: Marketing, Market Research/Competitive Intelligence, Management