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  • Book
  • © 2000

E-Conomics

Strategies for the Digital Marketplace

Authors:

  1. Axel Zerdick

    1. Institut für Publizistik- und Kommunikationswissenschaft, Freie Universität Berlin, Deutschland

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  2. Arnold Picot

    1. Institut für Organisation, Seminar für Betriebswirtschaftliche Informations- und Kommunikationsforschung, Ludwig-Maximilians-Universität München, Deutschland

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  3. Klaus Schrape

    1. Department for Media and Communication, Prognos AG, Basel, Switzerland
      Universität Basel, Schweiz

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  4. Alexander Artopé

    1. European Communication Council, Germany

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  5. Klaus Goldhammer

    1. European Communication Council, Germany

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  6. Ulrich T. Lange

    1. „institut für medienarchitektur und -gestaltung“, Berlin, Deutschland
      dynavions AG, Berlin, Germany

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  7. Eckart Vierkant

    1. Institut für Publizistik- und Kommunikationswissenschaft, Freie Universität Berlin, Deutschland

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  8. Esteban López-Escobar

    1. Departamento de Comunicación Pública, Universidad de Navarra, Pamplona, Spanien

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  9. Roger Silverstone

    1. Department of Sociology, London School of Economics, UK

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  • No other book covers the subject of E-Conomics, the Internet economy like this one.
  • Leading experts contributed directly or in discussion with the experts to this outstanding and unique focus on the European market and its basis, a great deal of data, including a recent study by PROGNOS.

Part of the book series: European Communication Council Report (EUROCOMM)

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Table of contents (8 chapters)

  1. Front Matter

    Pages 1-11
    PDF

  2. Introduction

    • Carl Shapiro
    Pages 12-13

  3. Foreword

    • Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange et al.
    Pages 14-16

  4. The Internet Economy as a Strategic Challenge

    • Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange et al.
    Pages 17-24

  5. Fundamental Principles of the Network Economy

    • Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange et al.
    Pages 25-37

  6. The Media and Communications Sectors: A Review Looking Forward

    • Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange et al.
    Pages 38-135

  7. The Emergence of the Internet Economy

    • Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange et al.
    Pages 136-176

  8. Navigation Aids for the Internet Economy

    • Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange et al.
    Pages 177-268

  9. Facts and Figures — Appendix

    • Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange et al.
    Pages 269-320

  10. Back Matter

    Pages 321-330
    PDF
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About this book

The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date.
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Keywords

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Authors and Affiliations

  • Institut für Publizistik- und Kommunikationswissenschaft, Freie Universität Berlin, Deutschland

    Axel Zerdick, Eckart Vierkant

  • Institut für Organisation, Seminar für Betriebswirtschaftliche Informations- und Kommunikationsforschung, Ludwig-Maximilians-Universität München, Deutschland

    Arnold Picot

  • Department for Media and Communication, Prognos AG, Basel, Switzerland

    Klaus Schrape

  • Universität Basel, Schweiz

    Klaus Schrape

  • European Communication Council, Germany

    Alexander Artopé, Klaus Goldhammer

  • „institut für medienarchitektur und -gestaltung“, Berlin, Deutschland

    Ulrich T. Lange

  • dynavions AG, Berlin, Germany

    Ulrich T. Lange

  • Departamento de Comunicación Pública, Universidad de Navarra, Pamplona, Spanien

    Esteban López-Escobar

  • Department of Sociology, London School of Economics, UK

    Roger Silverstone

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Bibliographic Information

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Buy it now

eBook USD 74.99
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  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

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