Postharvest Biotechnology of Flowers and Ornamental Plants

  • Dattajirao K. Salunkhe
  • Narayana R. Bhat
  • Babasaheb B. Desai

Table of contents

  1. Front Matter
    Pages I-XII
  2. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 1-12
  3. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 13-27
  4. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 28-46
  5. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 47-66
  6. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 67-81
  7. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 82-87
  8. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 88-98
  9. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 99-111
  10. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 112-134
  11. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 135-165
  12. Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
    Pages 166-181
  13. Back Matter
    Pages 183-192

About this book

Introduction

The floricultural industry has been undergoing an unprecedented revolu­ tion in terms of the type of commodity produced and the production and marketing technology in both developed and developing countries. As a result of this revolution, as we know today, there is a flower for every purpose and for every person in the world, as is evident from the slogan of the Society for American Florists: "say it with flowers". In re­ cent years, the Latin American and European countries have become sizeable competitors for the North American fresh flower markets and the trend continues growing. Like any other crop production, floricultural production can be divided into three basic factors: (1) production costs (2) quality (3) transportation costs. All these must be optimum for this area or industry to be safe from competition. With increasing consumer awareness and the current recession, the pressure from the artificial floral products in­ dustry and also of neighbouring countries on the American fresh flower industry, and continued competition even amongst the growers, whole­ salers and retailers, quality in floricultural industry is becoming increas­ ingly important to all those concerned with handling these products. The visual quality aspects of the product are the sole determiner of consumer acceptability in this industry and, unlike fruits and vegetables, flowers cannot be marketed by just discarding the damaged portion.

Keywords

biochemistry biotechnology chemistry growth physiology plant growth

Authors and affiliations

  • Dattajirao K. Salunkhe
    • 1
  • Narayana R. Bhat
    • 1
  • Babasaheb B. Desai
    • 1
  1. 1.Mahatma Phule Agriculture UniversityRahuri District Ahmednagar (M.S.)India

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-73803-6
  • Copyright Information Springer-Verlag Berlin Heidelberg 1990
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-73805-0
  • Online ISBN 978-3-642-73803-6
  • About this book