Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Similar content being viewed by others
Keywords
Table of contents (11 chapters)
-
Das Anbieter- und Nachfragerverhalten auf Märkten
-
Gewinnung und Verarbeitung von Informationen über die Märkte
Authors and Affiliations
Bibliographic Information
Book Title: Marketing 1
Book Subtitle: Käuferverhalten, Marktforschung und Marketing-Prognosen
Authors: Ralph Berndt
Series Title: Springer-Lehrbuch
DOI: https://doi.org/10.1007/978-3-642-61448-4
Publisher: Springer Berlin, Heidelberg
-
eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1996
Softcover ISBN: 978-3-540-60812-7Published: 11 March 1996
eBook ISBN: 978-3-642-61448-4Published: 07 March 2013
Series ISSN: 0937-7433
Series E-ISSN: 2512-5214
Edition Number: 3
Number of Pages: XVI, 378
Number of Illustrations: 5 b/w illustrations
Topics: Business and Management, general, Marketing, Engineering Economics, Organization, Logistics, Marketing