Overview
- Standardwerk für Industrie und Wissenschaft im digitalen Zeitalter
- Strategisches Know-how für Manager
- Praxisorientierte Konzepte für den Wettbewerbserfolg
Part of the book series: European Communication Council Report (EUROCOMM)
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Table of contents (7 chapters)
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Bibliographic Information
Book Title: Die Internet-Ökonomie
Book Subtitle: Strategien für die digitale Wirtschaft
Authors: Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Dominik K. Heger, Ulrich T. Lange, Eckart Vierkant, Esteban López-Escobar, … Roger Silverstone
Series Title: European Communication Council Report
DOI: https://doi.org/10.1007/978-3-642-56418-5
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2001
Softcover ISBN: 978-3-642-63113-9Published: 21 October 2012
eBook ISBN: 978-3-642-56418-5Published: 13 March 2013
Edition Number: 3
Number of Pages: 371
Number of Illustrations: 1047 illustrations in colour
Topics: Trade, Marketing, Communications Engineering, Networks, Engineering Economics, Organization, Logistics, Marketing, Computers and Society, Management