Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Dudweiler, Deutschland
Tania Lorson
Bibliographic Information
Book Title: Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung
Authors: Tania Lorson
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-52393-9
Publisher: Physica Heidelberg
-
eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1992
Softcover ISBN: 978-3-7908-0626-7Published: 06 August 1992
eBook ISBN: 978-3-642-52393-9Published: 09 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: XVII, 276
Topics: Business and Management, general, Marketing, IT in Business