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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: Lebensstilorientierte Marketing-Theorie
Book Subtitle: Analyse und Weiterentwicklung modelltheoretischer und methodischer Ansätze der Lebensstil-Forschung im Marketing
Authors: Thomas E. Banning
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-51472-2
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1987
Softcover ISBN: 978-3-7908-0379-2Published: 28 August 1987
eBook ISBN: 978-3-642-51472-2Published: 09 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: X, 236
Number of Illustrations: 2 b/w illustrations
Topics: Marketing