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Table of contents (5 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Produktbeurteilung der Konsumenten
Book Subtitle: Eine psychologische Theorie der Informationsverarbeitung
Authors: Ulrike Bleicker
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-51469-2
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1983
Softcover ISBN: 978-3-7908-0292-4Published: 01 January 1983
eBook ISBN: 978-3-642-51469-2Published: 09 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: IV, 248
Topics: Marketing