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E-Commerce Strategy

  • Zheng Qin
  • Yang Chang
  • Shundong Li
  • Fengxiang Li

Table of contents

  1. Front Matter
    Pages i-ix
  2. Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
    Pages 1-33
  3. Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
    Pages 35-149
  4. Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
    Pages 151-206
  5. Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
    Pages 207-284
  6. Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
    Pages 285-312
  7. Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
    Pages 313-348
  8. Back Matter
    Pages 349-351

About this book

Introduction

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Keywords

E-commerce strategic applications E-commerce strategy E-commerce strategy comparisons E-commerce technical strategy

Authors and affiliations

  • Zheng Qin
    • 1
  • Yang Chang
    • 1
  • Shundong Li
    • 2
  • Fengxiang Li
    • 1
  1. 1.School of SoftwareTsinghua UniversityBeijingChina
  2. 2.School of Computer ScienceShaanxi Normal UniversityShaanxiChina

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-39414-0
  • Copyright Information Zhejiang University Press, Hangzhou and Springer-Verlag GmbH Berlin Heidelberg 2014
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Computer Science
  • Print ISBN 978-3-642-39413-3
  • Online ISBN 978-3-642-39414-0
  • Buy this book on publisher's site