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  • Book
  • © 2016


  • Combines a scholarly introduction with state-of-the-art research in neuroeconomics
  • Presents important paradigms and research methods
  • Includes in-depth review of empirical findings
  • Addresses researchers, practitioners as well as graduate students
  • Includes supplementary material:

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About this book

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

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Table of contents (25 chapters)

  1. Games in Experimental Economics

  2. Molecular Basis of Human Decision Making

  3. Environmental/Situational Factors Influencing Human Decision Making

  4. Decision Making in Social Contexts

Editors and Affiliations

  • Differentielle and Biologische Psychologie, Rheinische Friedrich-Wilhelms- Universität Bonn, Bonn, Germany

    Martin Reuter

  • Department of Molecular Psychology, Institute for Psychology and Education, Ulm University, Ulm, Germany and Key Laboratory for NeuroInformation, School of Life Science and Technology, Center for Information in Medicine, University of Electronic Science and Technology of China, Chengdu, China

    Christian Montag

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