Vertical Price Coordination and Brand Care

Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

  • Dieter Ahlert
  • Benjamin Schefer

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Dieter Ahlert, Benjamin Schefer
    Pages 1-8
  3. Dieter Ahlert, Benjamin Schefer
    Pages 47-57
  4. Back Matter
    Pages 71-84

About this book


Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​


Brand Maintenance European Cartel Law Innovation Incentives Inter-brand Competition RPM Legalization / Deregulation Vertical Price Coordination

Authors and affiliations

  • Dieter Ahlert
    • 1
  • Benjamin Schefer
    • 2
  1. 1., Department of Retailing and Network MarkUniversity of MünsterMünsterGermany
  2. 2., Department of Retailing and Network MarkUniversity of MünsterMünsterGermany

Bibliographic information

  • DOI
  • Copyright Information The Author(s) 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-35569-1
  • Online ISBN 978-3-642-35570-7
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • Buy this book on publisher's site