Overview
- Original research conducted at a significant turning point in history
- Theoretical and methodological breakthrough in the study of children and television
- Important firsthand record of the rise of commercial television and consumerism in China?
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About this book
Drawing on original research I conducted in the late 1980s, the book argues for a critical approach to the study of children and television. It begins with critical reappraisals of previous empiricist and interpretative studies to set the ground for a different theoretical inquiry which links biography with history. The situated activity of children’s television viewing therefore has to be related to the broader historical and cultural formations in post-Mao China. By way of a methodological pluralism of questionnaire survey, in-depth interviews and observation, the book provides the reader with a thorough critical analysis of the rise of the new commercial ethic in Chinese society in general, and in the sector of media and communications in particular, at the very historical turning point of the late 1980s. Soon after that, Deng Xiaoping made his significant tour to south China, reckoning a big step forward towards further liberalization and started to form a brave new world in China ever since.
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Keywords
Table of contents (6 chapters)
Authors and Affiliations
About the author
Bin Zhao is an associate professor of media sociology in the department of sociology in Peking University. She has been working in the area of media studies for the past twenty five years and has taught in several universities in the UK and China. She also worked for the English Channel of China Central Television as a TV presenter, gaining valuable insider’s knowledge of the working of television as such.
Bibliographic Information
Book Title: The Little Emperors’ New Toys
Book Subtitle: A Critical Inquiry into Children and Television in China
Authors: Bin Zhao
DOI: https://doi.org/10.1007/978-3-642-32048-4
Publisher: Springer Berlin, Heidelberg
eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2013
Hardcover ISBN: 978-3-642-32047-7Published: 04 January 2013
Softcover ISBN: 978-3-642-44634-4Published: 18 June 2015
eBook ISBN: 978-3-642-32048-4Published: 04 January 2013
Edition Number: 1
Number of Pages: XIX, 130
Topics: Sociology, general, Cultural Studies, Communication Studies