Strategies and Communications for Innovations

An Integrative Management View for Companies and Networks

  • Michael Hülsmann
  • Nicole Pfeffermann

Table of contents

  1. Front Matter
    Pages i-xxx
  2. Strategic Perspectives on Innovation

    1. Front Matter
      Pages 1-1
    2. Michael Hülsmann, Nicole Pfeffermann
      Pages 3-10
    3. Kathrin M. Möslein, Bastian Bansemir
      Pages 11-23
    4. Martin J. Eppler, Friederike Hoffmann
      Pages 25-36
    5. Rani J. Dang, Letizia Mortara, Ruth Thomson, Tim Minshall
      Pages 51-71
  3. Communicative Perspectives on Innovation

  4. Integrated Perspectives on Innovation

  5. Best Practices

    1. Front Matter
      Pages 291-291
    2. Eva-Maria Streier, Nicole Pfeffermann, Jörn Grapp
      Pages 293-304
    3. Hans-Werner Jäger, Annegret Jäger
      Pages 319-337
    4. Katja Reimann, Carolin Reichert
      Pages 339-350
    5. Fee Steinhoff, Henning Breuer
      Pages 363-377
    6. Moritz Rohde, Nicole Pfeffermann, Wolfgang Echelmeyer, Carsten Rasch
      Pages 379-395
  6. Back Matter
    Pages 397-404

About this book


The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.


Communication Field Management Corporate Reputation Management Dynamic Innovations ICOM Capability Approach Innovation Marketing Innovation Portfolio Management Innovation Readiness Issues Management Network Communications Open Innovation Profile Network Management RPC Market Approach

Editors and affiliations

  • Michael Hülsmann
    • 1
  • Nicole Pfeffermann
    • 2
  1. 1.School of Engineering and Science, Systems Management, Internat. LogisticsJacobs University BremenBremenGermany
  2. 2.School of Engineering and Science, Systems Management, Internat. LogisticsJacobs University BremenBremenGermany

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2011
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-17222-9
  • Online ISBN 978-3-642-17223-6
  • Buy this book on publisher's site