Strategic Management of Professional Service Firms
Theory and Practice
Table of contents
About this book
Introduction
Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.
Keywords
Knowledge-Intensive Firms Management Professional Service Firms Strategy
Bibliographic information
- DOI https://doi.org/10.1007/978-3-642-16063-9
- Copyright Information Springer-Verlag Berlin Heidelberg 2011
- Publisher Name Springer, Berlin, Heidelberg
- eBook Packages Business and Economics
- Print ISBN 978-3-642-16062-2
- Online ISBN 978-3-642-16063-9
- Buy this book on publisher's site