From Grey to Silver

Managing the Demographic Change Successfully

  • Michael Boppel
  • Stephan Boehm
  • Sven Kunisch

Table of contents

  1. Front Matter
    Pages i-xix
  2. An introduction – Understanding demographic change

  3. An economic and social perspective – Taking the external environment into consideration

  4. A human resource and leadership perspective – Managing the ageing workforce

    1. Front Matter
      Pages 85-85
    2. Florian Kunze, Stephan A. Boehm, Heike Bruch
      Pages 87-100
    3. Eva Bilhuber Galli
      Pages 117-119
    4. Stephan A. Boehm, Miriam K. Baumgaertner, David J. G. Dwertmann, Florian Kunze
      Pages 121-141
    5. Kurt Hoerhager
      Pages 157-160
  5. An innovation and marketing perspective – Extending the customer base

    1. Front Matter
      Pages 161-161
    2. Florian Kohlbacher, Pascal Gudorf, Cornelius Herstatt
      Pages 189-205
  6. Back Matter
    Pages 207-223

About this book


Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer. A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organisational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group

“New approaches are required to restructuring, redeployment and age management that go beyond the typical instruments of part-time models and flexible retirement schemes.”

Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group

“Recognising the business consequences of the demographic developments and taking these into consideration are imperative for the competitiveness of not only companies, but also entire economies.”

Bundespraesident a.D. Prof. Dr. Roman Herzog

Former President of the Federal Republic of Germany


Ageing workforce Demographic change / demographic development HR and leadership Labour market Marketing and innovation (silver market)

Editors and affiliations

  • Michael Boppel
    • 1
  • Stephan Boehm
    • 2
  • Sven Kunisch
    • 3
  1. 1., Institute of ManagementUniversity of St. GallenSt. GallenSwitzerland
  2. 2., Center for Disability and IntegrationUniversity of St. GallenSt. GallenSwitzerland
  3. 3.Inst. BetriebswirtschaftUniversität St. GallenSt. GallenSwitzerland

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2011
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-15593-2
  • Online ISBN 978-3-642-15594-9
  • Buy this book on publisher's site