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Web Personalization in Intelligent Environments

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  • © 2009

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  • Latest research in the area of Web Personalization in Intelligent Environment

Part of the book series: Studies in Computational Intelligence (SCI, volume 229)

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Table of contents (6 chapters)

  1. Chapter 1

  2. Chapter 2

  3. Chapter 3

  4. Chapter4

  5. Chapter 5

  6. Chapter 6

Keywords

About this book

At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user's needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications. Still, the scientific foundation of web personalization remains a controversial issue. Practitioners know very well that when properly implemented, personalization del- ers a much better user experience; but when it is poorly implemented, personalization may backfire and even distract the user's attention away from some useful (and co- ly-to-develop) enriched content. In other words, tailoring content, and varying it routinely, may make a site more attractive; but an unstable site look can have a negative impact on the overall m- sage. Everybody seems to agree that this is a real danger; but there are specific qu- tions that are much harder to answer convincingly.

Editors and Affiliations

  • Computer Science Department, University of Bari, Bari, Italy

    Giovanna Castellano, Anna Maria Fanelli

  • University of South Australia, Adelaide, Australia

    Lakhmi C. Jain

Bibliographic Information

  • Book Title: Web Personalization in Intelligent Environments

  • Editors: Giovanna Castellano, Lakhmi C. Jain, Anna Maria Fanelli

  • Series Title: Studies in Computational Intelligence

  • DOI: https://doi.org/10.1007/978-3-642-02794-9

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2009

  • Hardcover ISBN: 978-3-642-02793-2Published: 14 September 2009

  • Softcover ISBN: 978-3-642-26031-5Published: 14 March 2012

  • eBook ISBN: 978-3-642-02794-9Published: 30 September 2009

  • Series ISSN: 1860-949X

  • Series E-ISSN: 1860-9503

  • Edition Number: 1

  • Number of Pages: XIII, 141

  • Topics: Mathematical and Computational Engineering, Artificial Intelligence

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