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Countering Counterfeit Trade

Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

  • Thorsten Staake
  • Elgar Fleisch

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Knowing the Enemy – The Mechanisms of Counterfeit Trade

  3. Countermeasures – Best Practices and Strategy Development

  4. Management Tools – Towards a Fact-based Managerial Approach

  5. Product-protection Technologies

  6. Managerial Guidelines and Conclusions

    1. Pages 199-205
    2. Pages 207-208
  7. Back Matter
    Pages 210-230

About this book

Introduction

Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy – and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order to develop successful brand- and product-protection measures. Providing this know-how is the key-objective of the book at hand. The authors present an unbiased, in-depth analysis of the supply- and demand-side of the illicit market, outline state-of-the-art brand- and product-protection strategies, and introduce a set of novel tools to support market monitoring, reaction, and prevention efforts. Furthermore, challenges with established product security technologies are highlighted and the benefits and hurdles when using Radio Frequency Identification (RFID) as protection technology are discussed. A major benefit of the book is the strong focus on assisting practitioners to deal with the challenges; another is the high standard of research that backs up the findings presented.

Keywords

Protection anti-counterfeiting strategies brand and product piracy brand and product protection counterfeit trade monitor protection of intellectual property radio-frequency identification (RFID) security

Authors and affiliations

  • Thorsten Staake
    • 1
  • Elgar Fleisch
    • 2
  1. 1.Department of Management,Technology, and EconomicsETH ZurichZurichSwitzerland
  2. 2.Institute of Technology ManagementUniversity of St. GallenSt. GallenSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-540-76947-7
  • Copyright Information Springer-Verlag Berlin Heidelberg 2008
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Computer Science
  • Print ISBN 978-3-540-76946-0
  • Online ISBN 978-3-540-76947-7
  • Buy this book on publisher's site