Public Opinion Polling in a Globalized World

  • Marita Carballo
  • Ulf Hjelmar

Table of contents

  1. Front Matter
    Pages I-IX
  2. Introduction

    1. Marita Carballo, Ulf Hjelmar
      Pages 1-9
  3. International Polls

  4. Public Opinion Polling in National Elections

  5. The Public Sector in Transition

  6. Asia on the Move

    1. Front Matter
      Pages 227-227
    2. U. V. Somayajulu, Tilak Mukherji
      Pages 229-245
    3. Daniel Lindgren, John Budd
      Pages 247-265
    4. Mercedes Abad, Ophelia Ramirez
      Pages 267-280
  7. Back Matter
    Pages 293-300

About this book


Understanding public opinion is integral to modern democracies. It shapes public policies; it helps politicians to connect with their audiences; it reveals underlying issues that are of utmost importance for political decision-makers.

Social research and opinion polls give people the opportunity to express their views regularly on different topics and provide an efficient way to measure public opinion. The purpose of this book is to illustrate how public opinion polling matters in politics, in the public sphere and more generally in our globalized economies.

The book provides an international and up to date perspecive on public opinion polling. It is based on studies from more than 50 countries across the world and in-depth case studies from the United States; Canada, Germany, Great Britain, France, Norway, the Western Balkans, India, Indonesia, New Zealand and the Philippines.


Elections Nation Policy Politics Public Opinion Polling Public Services Social Marketing Survey Method Trends development election globalization presidential elections public opinion voter

Editors and affiliations

  • Marita Carballo
    • 1
  • Ulf Hjelmar
    • 1
  1. 1.TNS WestgateLondonUK

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2008
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-540-75752-8
  • Online ISBN 978-3-540-75753-5
  • Buy this book on publisher's site