Public Relations Research

European and International Perspectives and Innovations

  • Editors
  • Ansgar Zerfass
  • Betteke van Ruler
  • Krishnamurthy Sriramesh

Table of contents

  1. Front Matter
    Pages 1-7
  2. Introduction

    1. Krishnamurthy Sriramesh, Betteke van Ruler, Ansgar Zerfass
      Pages 9-16
  3. Public Relations, Intereffication and Trust

    1. Front Matter
      Pages 17-17
    2. Günter Bentele, René Seidenglanz
      Pages 49-62
  4. Advancements in Communication Management

  5. European Perspectives in Communication Management

  6. International Challenges for Public Relations

  7. Back Matter
    Pages 427-454

About this book


This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.


Corporate Identity Grunig Internationale Perspektive Kommunikationsprozess, öffentlicher PR-Agenturen Public Relations communication Öffentlichkeitsarbeit

Bibliographic information