Marketing

Intensivtraining

  • Ulrich Vossebein

Table of contents

  1. Front Matter
    Pages I-XI
  2. Ulrich Vossebein
    Pages 1-18
  3. Ulrich Vossebein
    Pages 19-45
  4. Ulrich Vossebein
    Pages 46-82
  5. Ulrich Vossebein
    Pages 83-107
  6. Ulrich Vossebein
    Pages 108-126
  7. Ulrich Vossebein
    Pages 127-138
  8. Ulrich Vossebein
    Pages 139-151
  9. Ulrich Vossebein
    Pages 152-162
  10. Ulrich Vossebein
    Pages 163-171
  11. Ulrich Vossebein
    Pages 172-175
  12. Back Matter
    Pages 176-200

About this book

Keywords

Konsumentenverhalten Marketing Marketing-Controlling Marketingmix Marketingstrategie

Authors and affiliations

  • Ulrich Vossebein
    • 1
  1. 1.Fachhochschule Gießen-FriedbergDeutschland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-94529-7
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2000
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-22614-1
  • Online ISBN 978-3-322-94529-7
  • About this book