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Table of contents (33 chapters)
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Einführung
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Menschen & Märkte
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Motiv & Message
Keywords
Reviews
werben und verkaufen
About the author
Bibliographic Information
Book Title: ALLES was Sie schon immer über WERBUNG wissen wollten
Authors: Gundolf Meyer-Hentschel
Series Title: Gabler Public
DOI: https://doi.org/10.1007/978-3-322-92991-4
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1996
Softcover ISBN: 978-3-322-92992-1Published: 11 April 2014
eBook ISBN: 978-3-322-92991-4Published: 14 December 2013
Edition Number: 1
Number of Pages: 266
Number of Illustrations: 1607 illustrations in colour
Topics: Business and Management, general