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Das Handbuch Direct Marketing & More

  • Editors
  • Heinz Dallmer

Table of contents

  1. Front Matter
    Pages I-XI
  2. Direct Marketing: Der Kern, aktueller Stand und die Entwicklung

    1. Front Matter
      Pages 1-1
    2. Franz-Josef Rensmann
      Pages 57-71
    3. Reinhold Rapp
      Pages 73-86
    4. Jörg Link
      Pages 87-103
  3. Rahmenbedingungen des Direct Marketing

  4. Elemente des Direct Marketing

    1. Front Matter
      Pages 237-237
    2. Alfried H. Gutsche
      Pages 239-250
    3. Günter Greff
      Pages 251-264
    4. Gottlieb Lehr
      Pages 315-355
    5. Christian Meyer
      Pages 357-367
  5. Campaign Management: Closing the Loop

    1. Front Matter
      Pages 369-369
    2. Ray Welsh
      Pages 399-413
    3. Siegfried Vögele, Robert K. Bidmon
      Pages 435-457
    4. Ulrich Hölscher
      Pages 459-470
    5. Franz-Josef Brand
      Pages 471-487
    6. Derk F. Möller, Patrik S. Rosar
      Pages 489-508
    7. Carsten Mensens
      Pages 545-558
    8. Heidi Bremner
      Pages 569-581
    9. Dieter Schefer, Rainer Schuler
      Pages 583-608
    10. Thomas Wonnemann
      Pages 641-649
    11. Andreas Emde
      Pages 651-671
    12. Jan N. Scholzen, Andreas Schubert
      Pages 705-718
    13. Harald Behnke
      Pages 777-789
    14. Peter-Joachim Fiegel
      Pages 791-806

About this book

Keywords

Customer Relationship Marketing Database Marketing Dialogmarketing Direct Marketing Direktmarketing Marketing Trends

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-90220-7
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2002
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-322-90221-4
  • Online ISBN 978-3-322-90220-7
  • Buy this book on publisher's site