Interactive Broadband Media

A Guide for a Successful Take-Off

  • Authors
  • Nikolaus Mohr
  • Gerhard P. Thomas

Part of the Edition Accenture book series (XEAC)

Table of contents

  1. Front Matter
    Pages I-XIII
  2. Nikolaus Mohr, Gerhard P. Thomas
    Pages 1-7
  3. Nikolaus Mohr, Gerhard P. Thomas
    Pages 8-17
  4. Nikolaus Mohr, Gerhard P. Thomas
    Pages 18-81
  5. Nikolaus Mohr, Gerhard P. Thomas
    Pages 82-129
  6. Nikolaus Mohr, Gerhard P. Thomas
    Pages 130-162
  7. Nikolaus Mohr, Gerhard P. Thomas
    Pages 163-175
  8. Back Matter
    Pages 177-183

About this book


Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be.

During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?

This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.


Broadcast & TV Business models Corporate/Business-strategy Edition Accenture New media (Neue Medien) Service Technologie Tele entertainment-industry interactive Broadband Media mechanics media-industrie (Medienindustrie) production technology

Bibliographic information

  • DOI
  • Copyright Information Vieweg+Teubner Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2002
  • Publisher Name Vieweg+Teubner Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-322-86869-5
  • Online ISBN 978-3-322-86867-1
  • Buy this book on publisher's site