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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Einführung in das Marketing
Book Subtitle: Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing
Authors: Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
Series Title: Praxis der Unternehmensführung
DOI: https://doi.org/10.1007/978-3-322-82557-5
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1991
Softcover ISBN: 978-3-409-13972-4Published: 01 January 1991
eBook ISBN: 978-3-322-82557-5Published: 08 March 2013
Edition Number: 1
Number of Pages: VI, 144
Number of Illustrations: 2 b/w illustrations
Topics: Business and Management, general