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  • © 2018

Drones and the Creative Industry

Innovative Strategies for European SMEs

  • Presents innovative strategies and solutions for professionals from the creative industry who work with civil drones

  • Analyzes customer behavior in the drone and creative industries

  • Assists policymakers with recommendations to improve the drone sector in the European Union

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Softcover Book USD 59.99
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Hardcover Book USD 59.99
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-x
  2. The Economic Impact of the Creative Industry in the European Union

    • Rafael Boix-Domènech, Pau Rausell-Köster
    Pages 19-36Open Access
  3. Creative Industries’ Needs: A Latent Demand

    • Blanca de-Miguel-Molina, Marival Segarra-Oña
    Pages 37-57Open Access
  4. Financing Tech-Transfer and Innovation: An Application to the Creative Industries

    • Ana-Cruz García, Miguel Pizá, Francisca Gómez
    Pages 59-67Open Access
  5. Successful Cases of the Use of Innovative Tools and Technology in the Creative Industries Field

    • María-Ángeles Carabal-Montagud, Virginia Santamarina-Campos, Gavin O’Brien, María de-Miguel-Molina
    Pages 69-81Open Access
  6. Storyboarding as a Means of Requirements Elicitation and User Interface Design: An Application to the Drones’ Industry

    • Ramón Mollá, Virginia Santamarina-Campos, Francisco Abad, Giovanni Tipantuña
    Pages 83-97Open Access
  7. Usability and Experience of the Creative Industries Through Heuristic Evaluation of Flight Software for Mapping and Photogrammetry with Drones

    • Virginia Santamarina-Campos, María-Ángeles Carabal-Montagud, María de-Miguel-Molina, Blanca de-Miguel-Molina
    Pages 99-114Open Access
  8. How a Cutting-Edge Technology Can Benefit the Creative Industries: The Positioning System at Work

    • Vadim Vermeiren, Samuel Van de Velde, Michiel Boes, Jan-Frederik Van Wijmeersch
    Pages 115-127Open Access
  9. Indoor Drones for the Creative Industries: Distinctive Features/Opportunities in Safety Navigation

    • José-Luis Poza-Luján, Juan-Luis Posadas-Yagüe, Alberto Cristóbal, Miguel Rosa
    Pages 129-141Open Access
  10. The Relationship of the Industry with the Public Administration: Best Practices on Co-regulation for Training

    • María de-Miguel-Molina, Virginia Santamarina-Campos, María-Ángeles Carabal-Montagud
    Pages 143-155Open Access
  11. Innovative Strategies for the European SMEs: AiRT Project Main Remarks

    • Virginia Santamarina-Campos, Stephan Kröner
    Pages 157-161Open Access

About this book

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.


Editors and Affiliations

  • Conserv. & Restoration of Cult. Heritage Department, Universitat Politècnica de València, Valencia, Spain

    Virginia Santamarina-Campos

  • Management Department, Universitat Politècnica de València, Valencia, Spain

    Marival Segarra-Oña

About the editors

Virginia Santamarina-Campos, PhD, is Associate Professor at the Department of Conservation and Restoration of Cultural Heritage at the Universitat Politècnica de València, Spain. She is the coordinator of the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry) which involves a consortium of UPV and European SMEs.

Marival Segarra-Oña, PhD, Associate Professor of Innovation and Competitiveness at the Department of Management at the Universitat Politècnica de València, Spain. Bachelor  in Industrial Engineering and PhD in Management. She is the Academic Director of the Business Management Master’s Degree at the UPV Business School and is also involved in the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry).




Bibliographic Information

  • Book Title: Drones and the Creative Industry

  • Book Subtitle: Innovative Strategies for European SMEs

  • Editors: Virginia Santamarina-Campos, Marival Segarra-Oña

  • DOI: https://doi.org/10.1007/978-3-319-95261-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018

  • License: CC BY

  • Hardcover ISBN: 978-3-319-95260-4Published: 11 August 2018

  • Softcover ISBN: 978-3-030-07004-5Published: 22 December 2018

  • eBook ISBN: 978-3-319-95261-1Published: 31 July 2018

  • Edition Number: 1

  • Number of Pages: X, 161

  • Number of Illustrations: 5 b/w illustrations, 53 illustrations in colour

  • Topics: Innovation/Technology Management, Digital/New Media, Small Business, Film/TV Industry, Cultural Economics

Buy it now

Buying options

Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 59.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access