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Business Governance and Society

Analyzing Shifts, Conflicts, and Challenges

Palgrave Macmillan
  • Blends global economics and political trends with regional business prospects

  • Presents regional research studies in reference to changing political and business trends

  • References recent political ideologies and corporate business strategies affecting the international trade, business, and socio-economic values in developing countries in general, and in particular, Asia and Latin America

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Table of contents (23 chapters)

  1. Front Matter

    Pages i-xxxiii
  2. Business Governance and Society: India

    1. Front Matter

      Pages 15-15
    2. Factors Impacting Purchase of Private Labels in India

      • Richa Sardana, Aarti Duseja, Pooja Misra
      Pages 127-142

About this book

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today. 

Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century.



The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.  

Reviews

   “…the fast changing global business scenarios are profoundly affecting societal values. This book critically examines business diplomacies in the global marketplace and encapsulates sectoral research studies across emerging markets. A valuable contribution and a required read for everyone…” (Ignacio de la Vega, Dean, EGADE Business School, Tecnológico de Monterrey, Mexico)

“…this anthology provides a holistic perspective on the paradigm shifts in the business ecosystem. The book offers multi-national viewpoints. An invaluable resource for practitioners and researchers. Kudos to the editors and contributors.” (Sanjiv Goenka, Chairman, RP-Sanjiv Goenka Group & Chairman, IMI Board, India)

Editors and Affiliations

  • EGADE Business School, Mexico City, Mexico

    Rajagopal

  • International Management Institute, Bhubaneswar, India

    Ramesh Behl

About the editors

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, MA. He has authored 54 books and over 400 research papers. Rajagopal is Editor of several  academic journals.


Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.  

Bibliographic Information

  • Book Title: Business Governance and Society

  • Book Subtitle: Analyzing Shifts, Conflicts, and Challenges

  • Editors: Rajagopal, Ramesh Behl

  • DOI: https://doi.org/10.1007/978-3-319-94613-9

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer International Publishing AG, part of Springer Nature 2019

  • Hardcover ISBN: 978-3-319-94612-2Published: 01 October 2018

  • Softcover ISBN: 978-3-030-06884-4Published: 22 December 2018

  • eBook ISBN: 978-3-319-94613-9Published: 14 September 2018

  • Edition Number: 1

  • Number of Pages: XXXIII, 446

  • Number of Illustrations: 23 b/w illustrations

  • Topics: International Business, Business Strategy/Leadership, Entrepreneurship, Trade, Marketing

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access