The Future of Audiences

A Foresight Analysis of Interfaces and Engagement

  • Ranjana Das
  • Brita Ytre-Arne

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Crossroads

  3. Interfaces

  4. Engagement

    1. Front Matter
      Pages 121-121
    2. Jelena Kleut, Tereza Pavlíčková, Ike Picone, Sander De Ridder, Bojana Romic, Jannie Møller Hartley
      Pages 123-140
    3. Jannie Møller Hartley, Bojana Romic, Ike Picone, Sander De Ridder, Tereza Pavlíčková, Jelena Kleut
      Pages 141-160
    4. Maria Francesca Murru, Inês Amaral, Maria José Brites, Gilda Seddighi
      Pages 161-177
    5. Maria José Brites, Niklas Alexander Chimirri, Inês Amaral, Gilda Seddighi, Marisa Torres da Silva, Maria Francesca Murru
      Pages 179-195
  5. Futures

    1. Front Matter
      Pages 197-197
    2. Lucia Vesnić-Alujević, Gilda Seddighi, Ranjana Das, David Mathieu
      Pages 199-241
    3. Brita Ytre-Arne, Inês Amaral, Niklas Alexander Chimirri, Miguel Vicente-Mariño
      Pages 243-261
  6. Agendas

    1. Front Matter
      Pages 263-263
    2. Brita Ytre-Arne, Ranjana Das
      Pages 275-292
  7. Back Matter
    Pages 293-309

About this book


“Many fear that the algorithmic turn in journalism and cultural production generally evacuates the site of the audience. But, as Das and Ytre-Arne make clear in this skilfully edited volume that distils the research of 22 young European researchers, the audience is still there and we need to listen to them. This fresh and lively book offers many insights into those ordinary things we do as we interact with platforms, while keeping a close eye on the bigger issues: literacy and engagement, the politics of platforms and the elusive possibility of a European public sphere.  An exciting read!”
–Nick Couldry, Professor, London School of Economics and Political Science, UK

“This book sets an agenda for rethinking audience activity in a digital, 'datafied' world. Truly interdisciplinary and collaborative, the interwoven contributions provide innovative theoretical and methodological tools with which to explore audience practices in an increasingly fluid future.”  
–S. Elizabeth Bird, Professor, University of South Florida, USA

“Audience research is now more important than ever, as audiences have become more central to online media dynamics and data flows. With the emerging Internet of Things and the ubiquitous presence of platforms in our lives, this collection offers a timely and important guide to the future of audiences and audience studies. A thorough and insightful foresight study that is indispensable for the next generation of media scholars.”  
–José van Dijck, Distinguished University Professor, Utrecht University, Netherlands, author of The Culture of Connectivity  

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.


Audience audiences media communication theory media history

Editors and affiliations

  • Ranjana Das
    • 1
  • Brita Ytre-Arne
    • 2
  1. 1.University of SurreyGuildfordUnited Kingdom
  2. 2.University of BergenBergenNorway

Bibliographic information