Platform Power and Policy in Transforming Television Markets

  • Tom Evens
  • Karen Donders

Part of the Palgrave Global Media Policy and Business book series (GMPB)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Tom Evens, Karen Donders
    Pages 1-13
  3. Tom Evens, Karen Donders
    Pages 15-46
  4. Tom Evens, Karen Donders
    Pages 47-85
  5. Tom Evens, Karen Donders
    Pages 87-129
  6. Tom Evens, Karen Donders
    Pages 131-165
  7. Tom Evens, Karen Donders
    Pages 167-199
  8. Tom Evens, Karen Donders
    Pages 201-242
  9. Tom Evens, Karen Donders
    Pages 243-258
  10. Back Matter
    Pages 259-304

About this book


This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 


platform power multi-platform online businesses tv industry platform structural power TV television

Authors and affiliations

  • Tom Evens
    • 1
  • Karen Donders
    • 2
  1. 1.imec-mict, Department of Communication SciencesGhent UniversityGhentBelgium
  2. 2.imec-SMIT, Department of Communication SciencesFree University of BrusselsBrusselsBelgium

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Literature, Cultural and Media Studies
  • Print ISBN 978-3-319-74245-8
  • Online ISBN 978-3-319-74246-5
  • About this book