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Marketing Transformation: Marketing Practice in an Ever Changing World

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

  • Patricia Rossi
  • Nina Krey

Table of contents

  1. Front Matter
    Pages i-xxxi
  2. Sheng Ye, Julie Anne Lee, Joanne Sneddon, Geoff Soutar
    Pages 23-24
  3. Frank G. Adams, Colin B. Gabler, V. Myles Landers
    Pages 31-40
  4. Manuel Alonso Dos Santos, Bryan Gárate, Mariela Jara, Axiel Saavedra
    Pages 43-43
  5. Christopher Pich, John Harvey, Guja Armannsdottir, Andrew Kincaid
    Pages 47-48
  6. Ralitza Nikolaeva, Anna Dudik, Carmen Lages
    Pages 49-50
  7. Danae Manika, Diana Gregory-Smith, Victoria K. Wells, Emma Trombetti
    Pages 51-52
  8. Sara Belghiti, Adeline Ochs, Jean-François Lemoine, Olivier Badot
    Pages 61-74
  9. T. Bettina Cornwell, Steffen Jahn
    Pages 77-78
  10. Alastair Tombs, Jörg Finsterwalder, Chris Chen, Girish Prayag, C. Michael Hall
    Pages 85-86
  11. Álvaro Garrido-Morgado, Katia Campo, Óscar González-Benito, Mercedes Martos-Partal
    Pages 97-98
  12. Thomas L. Powers, Seongwon Choi, Eric P. Jack
    Pages 99-100
  13. Natasha Patricia Bojorges Moctezuma, Pável Reyes-Mercado
    Pages 113-114
  14. Ben Wooliscroft, Sanna Ganglmair-Wooliscroft, Joya Kemper, Mark Peterson, Ann-Marie Kennedy, Andy Prothero
    Pages 115-115
  15. Joya A. Kemper, Paul W. Ballantine, C. Michael Hall
    Pages 121-121
  16. Saifeddin Alimamy, Kenneth Deans, Juergen Gnoth
    Pages 127-135
  17. Malika Chaudhuri, Tanawat Hirunyawipada, Serdar Durmusoglu
    Pages 159-160
  18. Julien Grobert, Marianela Fornerino, Caroline Cuny
    Pages 163-164

About these proceedings

Introduction

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.  Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Keywords

Academy of Marketing Science (AMS) AMS World Marketing Congress (WMC) Developments in Marketing Science Proceedings of the Academy of Marketing Science Marketing Transformation Marketing Theory Marketing Practice Marketing Methodology Consumer Behavior Social Media Marketing

Editors and affiliations

  • Patricia Rossi
    • 1
  • Nina Krey
    • 2
  1. 1.Marketing DepartmentIÉSEG School of ManagementLilleFrance
  2. 2.Rohrer College of BusinessRowan UniversityGlassboroUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-68750-6
  • Copyright Information Springer International Publishing AG 2018
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-68749-0
  • Online ISBN 978-3-319-68750-6
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site