Overview
- Provides empirical case studies of start-ups in the smartphone industry
- Explores the key factors that helped each featured start-up sustain growth and development
- Uses Apple’s iPhone as an example of creating a new market space in the mobile phone industry
- Includes supplementary material: sn.pub/extras
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.
Similar content being viewed by others
Keywords
Table of contents (7 chapters)
-
Smartphone Start-ups Attempting to Replicate the iPhone Success
-
Smartphone Start-ups in the Luxury Market
Reviews
“As digitalization transforms every aspect of the economy and society, the smartphone and its technological descendants will enable the increasingly asset-light, knowledge-intensive business models of the future. Giachetti’s well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential readingfor researchers studying the smartphone sector and mobile technologies in general.” (Ram Mudambi, Frank M. Speakman Professor of Strategy, Fox School of Business, Temple University, US)
“Written by a long-time expert on the cell-phone sector, the book examines cases of start-ups that entered the industry following Apple’s iPhone. The analysis presented in the book is very insightful, and will be useful for future entrepreneurs, industry analysts, and academicians.” (Keun Lee, Professor of Economics, Seoul National University, South Korea)
“This book carefully analyzes the birth and evolution of the smartphone industry over the past 15 years, through the lens of the blue ocean strategy’s theory. Rationalizing the most important success stories, from the iPhone’s mobile market disruption to the Xiaomi’s business model innovation, as well as the many failures of players that never succeeded, it guides the reader to learn about the golden rules for a smartphone start-up toleverage market opportunities and lead new markets. A must-read for any entrepreneur in the mobile markets, and not only.” (Monica Basso, Research Vice President, Gartner)
Authors and Affiliations
About the author
Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.
Bibliographic Information
Book Title: Smartphone Start-ups
Book Subtitle: Navigating the iPhone Revolution
Authors: Claudio Giachetti
DOI: https://doi.org/10.1007/978-3-319-67973-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-67972-3Published: 27 November 2017
Softcover ISBN: 978-3-319-88523-0Published: 01 September 2018
eBook ISBN: 978-3-319-67973-0Published: 16 November 2017
Edition Number: 1
Number of Pages: XIII, 192
Number of Illustrations: 20 b/w illustrations
Topics: Start-Ups/Venture Capital, Innovation/Technology Management, Business Strategy/Leadership, Industries, Consumer Behavior