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  • Conference proceedings
  • © 2018

Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Editors:

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  • Provides current research on customer value in a world of evolving technology

  • Examines ways in which marketers can provide greater value for companies, consumers and society

  • Features the full proceedings of the 45th Annual Academy of Marketing Science (AMS) Annual Conference

  • Includes supplementary material: sn.pub/extras

Conference proceedings info: AMSAC 2017.

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eBook
USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-66023-3
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 279.99
Price excludes VAT (USA)
Hardcover Book
USD 279.99
Price excludes VAT (USA)

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Table of contents (254 papers)

  1. Front Matter

    Pages i-xl
  2. Managerial Decisions on International Price Adaptation: An Abstract

    • Christina Papadopoulou, Aristeidis Theotokis, Magnus Hultman
    Pages 1-1Open Access
  3. A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract

    • Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin, Mohit Gour
    Pages 3-3Open Access
  4. Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract

    • Yongwoog Jeon, Hyunsang Son, Arnold D. Chung
    Pages 5-5Open Access
  5. Strategies for Theory Assessment and Enhancement in Marketing: An Abstract

    • Matthew Wilson, Jeannette Paschen
    Pages 7-7Open Access
  6. Global Country Social Responsibility: What Is It? An Abstract

    • Boryana V. Dimitrova, Saejoon Kim, Monique Bell, Nikita Frantz
    Pages 17-18
  7. Influencing Factors on Moral Licensing Effect: A Meta-Analytic Approach: An Abstract

    • Philipp Simbrunner, Bodo B. Schlegelmilch
    Pages 19-19Open Access
  8. The Influence of Posture on Taste: An Abstract

    • Courtney Szocs, Dipayan Biswas
    Pages 33-34
  9. If I Touch I Like It! The Interplay Between Tactile Inputs and Gustatory Perceptions: An Abstract

    • Felipe Pantoja, Adilson Borges, Patricia Rossi, Amanda Pruski Yamim
    Pages 37-37Open Access
  10. The Unconscious Affection Factor: Exploring the Dual Facets of Customer-Perceived Value and Their Impact on Brand Attachment: An Abstract

    • Sascha Langner, Steffen Schmidt, Levke Albertsen, Evmorfia Karampournioti, Klaus-Peter Wiedmann
    Pages 39-39Open Access
  11. Five Seconds to the Ad: How ProgramInduced Mood Affects Ad Countdown Effects: An Abstract

    • Tiffany Venmahavong, Sukki Yoon, Kacy Kim
    Pages 41-41Open Access

Other Volumes

  1. Back to the Future: Using Marketing Basics to Provide Customer Value

    Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

About this book

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Keywords

  • Academy of Marketing Science
  • Customer Value
  • Customer Relationship Management
  • Developments in Marketing Science
  • Customer Behavior
  • Social Media Marketing
  • Big Data

Editors and Affiliations

  • Rohrer College of Business, Rowan University, Glassboro, USA

    Nina Krey

  • Marketing Department, IÉSEG School of Management, Lille, France

    Patricia Rossi

Bibliographic Information

Buying options

eBook
USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-66023-3
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD 279.99
Price excludes VAT (USA)
Hardcover Book
USD 279.99
Price excludes VAT (USA)