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Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

  • Nina Krey
  • Patricia Rossi
Conference proceedings AMSAC 2017

Table of contents

  1. Front Matter
    Pages i-xl
  2. Christina Papadopoulou, Aristeidis Theotokis, Magnus Hultman
    Pages 1-1
  3. Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin, Mohit Gour
    Pages 3-3
  4. Yongwoog Jeon, Hyunsang Son, Arnold D. Chung
    Pages 5-5
  5. Boryana V. Dimitrova, Saejoon Kim, Monique Bell, Nikita Frantz
    Pages 17-18
  6. Philipp Simbrunner, Bodo B. Schlegelmilch
    Pages 19-19
  7. Courtney Szocs, Dipayan Biswas
    Pages 33-34
  8. Felipe Pantoja, Adilson Borges, Patricia Rossi, Amanda Pruski Yamim
    Pages 37-37
  9. Sascha Langner, Steffen Schmidt, Levke Albertsen, Evmorfia Karampournioti, Klaus-Peter Wiedmann
    Pages 39-39
  10. Guangzhi Zhao, Qiyu (Jason) Zhang, Lefa Teng
    Pages 53-54
  11. John B. Ford, Altaf Merchant, Anne-Laure Bartier, Mike Friedman
    Pages 59-59
  12. Jose Saavedra Torres, Omid Dadgar, Monika Rawal
    Pages 61-62
  13. Margot Racat, Sonia Capelli, Danilo Dantas
    Pages 107-119
  14. Rongrong Qiu, Lan Xia, Xiucheng Fan
    Pages 121-122
  15. Soumya Upadhyay, Thomas L. Powers
    Pages 127-128
  16. Weiling Zhuang, Barry J. Babin
    Pages 129-130
  17. Siddharth Bhatt, Srinivasan Swaminathan, Rajneesh Suri
    Pages 131-132

About these proceedings

Introduction

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Keywords

Academy of Marketing Science Customer Value Customer Relationship Management Developments in Marketing Science Customer Behavior Social Media Marketing Big Data

Editors and affiliations

  • Nina Krey
    • 1
  • Patricia Rossi
    • 2
  1. 1.Rohrer College of BusinessRowan UniversityGlassboroUSA
  2. 2.Marketing DepartmentIÉSEG School of ManagementLilleFrance

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-66023-3
  • Copyright Information Academy of Marketing Science 2018
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-66022-6
  • Online ISBN 978-3-319-66023-3
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site