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  • © 2018

Corporate Responsibility and Digital Communities

An International Perspective towards Sustainability

Palgrave Macmillan
  • Reflects upon the evolving nature of CSR and its relationship with digital communities

  • Includes case studies from around the globe

  • Examines a range of online communities including twitter and other social media, healthcare forums, and company websites

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eBook USD 99.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-63480-7
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 129.00
Price excludes VAT (USA)
Hardcover Book USD 129.00
Price excludes VAT (USA)

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xviii
  2. Corporate Responsibility and Digital Communities: An Introduction

    • Alin Stancu, Georgiana Grigore, David McQueen
    Pages 1-7
  3. Corporate Responsibility Activities and Social Media

    1. Front Matter

      Pages 97-97
    2. Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist

      • Freya Samuelson-Cramp, Elvira Bolat
      Pages 123-143
    3. CSR Communications on Twitter: An Exploration into Stakeholder Reactions

      • Francisca Farache, Isobel Tetchner, Jana Kollat
      Pages 145-163
    4. The Case of Thessaloniki’s Branding: Constructing Social Networking and CSR in the Digital Era

      • Fragkoulis A. Papagiannis, Seng Kiat Kok, Zenon Michaelides
      Pages 165-184
  4. Corporate Responsibility in the Digital Economy: Global Challenges

    1. Front Matter

      Pages 185-185
  5. Back Matter

    Pages 271-278

About this book

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. 

Keywords

  • digital economy
  • sustainability
  • competition
  • social responsibility
  • ethics
  • sustainable business
  • communications
  • CSR
  • corporate social responsibility

Editors and Affiliations

  • Henley Business School, Greenlands Henley-on-Thames, UK

    Georgiana Grigore

  • Bucharest University of Economic Studies, Bucharest, Romania

    Alin Stancu

  • Bournemouth University, Poole, UK

    David McQueen

About the editors

Georgiana Grigore is a Lecturer in Marketing at Henley Business School, UK. She is an active researcher, focusing on corporate social responsibility, business ethics and marketing, including changes that result from digital media. In 2012, she co-founded an annual international conference, ‘Social Responsibility, Ethics and Sustainable Business’.

Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include business ethics, corporate social responsibility and marketing-management. He is involved in several national funded research projects, and has published numerous articles and papers on corporate social responsibility. He is the co-founder of The International Conference ‘Social Responsibility, Ethics and Sustainable Business’.

David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interest include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government and party political PR; CSR and ‘greenwashing’.

Bibliographic Information

  • Book Title: Corporate Responsibility and Digital Communities

  • Book Subtitle: An International Perspective towards Sustainability

  • Editors: Georgiana Grigore, Alin Stancu, David McQueen

  • Series Title: Palgrave Studies in Governance, Leadership and Responsibility

  • DOI: https://doi.org/10.1007/978-3-319-63480-7

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer International Publishing AG, part of Springer Nature 2018

  • Hardcover ISBN: 978-3-319-63479-1

  • Softcover ISBN: 978-3-319-87568-2

  • eBook ISBN: 978-3-319-63480-7

  • Series ISSN: 2662-1304

  • Series E-ISSN: 2662-1312

  • Edition Number: 1

  • Number of Pages: XVIII, 278

  • Number of Illustrations: 3 b/w illustrations, 19 illustrations in colour

  • Topics: Innovation and Technology Management, Business Ethics, IT in Business

Buying options

eBook USD 99.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-63480-7
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 129.00
Price excludes VAT (USA)
Hardcover Book USD 129.00
Price excludes VAT (USA)